Reframe.
A Product Office study.

Turn an optician's instinct into a repeatable, explainable recommendation.

Capture the client, read the face, and return a scored shortlist from the store's own stock, with a reason behind every pick.

The flow, screen by screen

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Start

Session & consent

The client sits down, the optician opens a session, the client agrees to use their photo. Consent on the record.

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Step 1

Capture

A 30-second guided capture. Framing, angle and lighting checks, then a confirmed photo of the client.

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Step 2

Who decides

Read the face automatically, or set the criteria by hand. The key product decision, on its own screen.

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Step 3

Face profile

The seven detected criteria: undertone, shape, size, eye spacing and more. The optician confirms or overrides.

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Step 4

Shortlist

Frames from the store's inventory, scored and explained, with an optician override on every card.

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Step 5

Client report

A branded one-page takeaway the client leaves with. A conversion lever and a marketing surface.

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Start the flow → Prototype: no live camera or model. The capture and analysis are mocked with real on-face data from the project to show the product, not to ship it.